Scale Smarter.Operate Better.
Senior operations leadership for ecommerce brands — without the full-time overhead. I embed in your business and build the systems, team, and infrastructure to scale your brand with confidence.
EXECUTIVE
OPERATIONS
EXPERTISE
Purpose-built for Multi-channel brands ready to scale — expertise balancing DTC, B2B and Amazon channel expansion.
Streamlining order management, warehousing, shipping logistics, and returns processes to reduce costs and improve delivery speed and customer satisfaction.
Building systems to forecast demand, manage supplier relationships, reduce stockouts and overstock, and improve margins through better procurement strategies.
Auditing and implementing the right tools (ERP, WMS, 3PL integrations, Shopify/etc. platforms) and ensuring they talk to each other to eliminate manual work and data silos.
Hiring, structuring, and managing high performing operational teams — so the founder can step back from day-to-day execution.
Defining the right operational metrics (COGS, fulfillment accuracy, return rates, etc.) and building reporting cadences so leadership can make faster, data-driven decisions.
Preparing the business to scale by documenting SOPs, building repeatable processes, and ensuring operations can handle increased order volume without breaking — often in preparation for a funding round, acquisition, or major sales event like BFCM.
CRAIG
WILLIAMS
I'm an operations executive specializing in ecommerce and consumer brands. I've helped DTC founders go from chaotic, founder-led operations to lean, scalable infrastructure — including Lomi's launch going from $0 to $100M in revenue in 18 months.
My expertise is in Shopify-based DTC brands, but I also bring deep experience scaling on Amazon and into retail. As your Fractional COO, you get senior-level operational leadership without the full-time cost — I show up, roll up my sleeves, and build alongside your team.
- Former COO at FUM and VP of Operations at Pela & Lomi
- Scaled 10+ ecommerce brands operationally
- Expert in DTC, Amazon, and retail operations
- Shopify, 3PL, ERP, and supply chain specialist
READY TO
BUILD?
You've built something real. Let's make sure your operations can keep up with where you're taking it.
Contact me to book a free discovery call and let's talk about what we can build together.